People Paid More Than $300,000 to Tour Louis Vuitton and Christian Dior's Family Homes

The auction was so OTT it included a performance by Katy Perry.

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Les Rhumbs

This past Saturday afternoon, 900 guests gathered on a sprawling lawn at Napa's Meadowood Resort as Katy Perry performed the likes of "Last Friday Night," "Roar," and "Firework." Once the crowd was sufficiently riled up, the 39th annual Auction Napa Valley raised nearly $12 million in support of children’s health and education in Napa Valley. It also set the bar for how much someone might pay to visit not one, but two historic French homes of international fashion design royalty.

Hosted by the Napa Valley Vintners (NVV) association—which is celebrating its 75th anniversary—the event offered up 30 live auction lots, including tours of some stunning homes.

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The Louis Vuitton family home in Asnières.
Courtesy Auction Napa

For Lot 26, Ann Colgin and Joe Wender of Colgin Cellars offered a multi-part Parisian experience for two guests, which went for a modest $330,000 (modest when compared to the $530,000 bid for a trip through Italy, that is). The itinerary includes lunch at the Louis Vuitton family house in Asnières, as well as a visit to the nearby workshop. The home, designed by Vuitton’s son Georges and built—and decorated—in the Art Nouveau style, was the family’s home from 1880 until the 1970s. It still boasts many of the original furnishings and artwork, original, turn-of-the-20th-century stained glass windows by Paul-Louis Janin, and meticulously crafted stuccowork lining the walls and ceilings—and is open only to very special guests.

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Stained glass windows in the Asnières home.
Auction Napa

On a separate day, a private helicopter will fly the guests to Les Rhumbs, the 19th-century family home of Christian Dior in Granville, Normandy (shown in the top photo). The Belle Epoque mansion, with its English-style garden, is now a museum dedicated to the designer. Dior’s parents bought the property in 1905, using it primarily for holidays and weekends. His mother, Madeleine, designed the gardens which today celebrate the fragrances of Dior’s perfumes. The home was sold in 1932 after his mother died, and after the financial collapse of the early 1930s, and is now owned by the town of Granville.

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The Asnières living room.
Auction Napa

Back in Paris, the high bidders will visit the private Dior archives on Avenue Montaigne, La Fondation Louis Vuitton—the Frank Gehry-designed museum—as well as enjoy a private dinner at the exclusive LVMH Apartment. Other perks include three nights’ accommodations at the new Cheval Blanc Palace Hotel—set to open in spring 2020, a dinner at Colgin and Wender’s favorite restaurant with wines from their personal library, a dinner for 8 at their private home in Napa, a custom Berluti-designed wine tote, and six bottles of coveted Colgin wine.

Since 1981, Auction Napa Valley has raised over $185 million in support of the local community and organizations like OLE Health, Aldea Children & Family Services, and Rianda House Senior Activity Center.

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